Posts tagged ‘ideas’
December 11, 2012
Last time I posted, I mentioned there were a couple more stories from my other blog, 365, that I’d re-post. Here’s one of them. With one more to follow soon. Again if you follow both my blogs, thank you for doing so; and I apologize for the repetition. Hopefully you feel these few posts are worth reading more than once.
Last time I talked about a lot of ways non-creative people are still creative. See, it’s not an oxymoron. But I did confine the conversation to those of us who work in ad agencies, an industry perceived as being ‘creative’ anyway. And because I think it’s important for you to know I’m a firm believer in the fact that creativity can, and should , and does, exist outside of ‘creative’ businesses, I’m approaching the idea from a different perspective this time.
At its very simplest, it’s called out of the box thinking. Being willing to turn a problem, or a tough challenge, on its ear, looking at it from a different angle, through a different lens.
Being willing, regardless of what you do for a living, to sweep aside the status quo and embrace new ideas. Different ideas. Unconventional ideas for your industry. Client-centric ideas. Revolutionary ideas. Never-before-considered or tried ideas. Regardless of whether you work in the private or public sectors. Regardless of whether you are a health care worker, an educator, a politician, a CEO, a sales person, a scientist, a researcher, a lawyer, or an accountant; or even a tinker, tailor, soldier or spy.
What I’m talking about is ‘design thinking’. Born out of industrial design, design thinking is a very disciplined, systematic, strategic process (yet intensely creative) that is used to solve what most of us would consider unsolvable challenges, like finding an innovative way to deliver clean drinking water in the developing world. I find it absolutely fascinating. I’m obsessed with it, in fact. And I am a rabid fan of a global consultancy based in California, IDEO, who are pioneers in the field, and worked on the drinking water project. I am also a huge fan of their President and CEO, Tim Brown, who has written a book, that I have read at least two dozen times. Buy it, you won’t be sorry.
He spoke in Toronto earlier this year, and I went. Surprise, surprise. He presented a lot of impressive and varied case studies, but my favourite was a project they did for the Singapore government. I have actually written it up, here on Fransi Weinstein Et Al.
I follow a lot of very good WordPress blogs. One of them is called Book Peeps. And the other day its author posted an interesting and provocative piece on education. Specifically, what’s wrong with our educational ‘system’, who’s really to blame, what role both parents and teachers can play and what can be done about it. Her post was inspired by an article (there’s a link to it in the post) she read, about the differences in how eastern and western cultures tackle teaching.
As I read her post, all I could think was: “Now there’s an ‘opportunity’ that’s just crying out for a team from IDEO.” And that’s what inspired this post, of men.
Any other issues you can think of that could benefit from some innovative thinking, IDEO style? In my not so humble opinion, the U.S. ‘fiscal cliff’ issue is a perfect candidate. If I was President Obama I’d be thinking seriously about bringing them to the table. I’m certainly in no position to speak for the management of IDEO but I’ll bet they might even consider doing it pro bono. I sure would. Talk about a juicy assignment. And talk about the fame (and fortune) that would follow, if you could wrestle that problem to the ground successfully!
But in all seriousness, that issue is going to take creative thinking to solve. And from what I’ve seen, at a great distance I admit, I’m not so sure the people involved have what it takes.
For that mater, the Middle East crisis desperately needs some innovative thinking, as well. But not all the ‘problems’ need to be as grand as these few examples I’ve cited. Even in our local communities there are many opportunities to look at things differently. To improve the way they’re done. Make them more efficient. Make them easier to use or access. Make them more end-user friendly. Make them more relevant. Make them more cost effective.
The solutions are within all of us. We just need to climb out of the rut we’re in. We just need to open our eyes and ears and minds to the possibilities. We just need to learn how to collaborate, because non of us has the answer on our own. We just need to embrace change. And most of all, we just need to want to have the time of our lives, because there’s nothing more stimulating, or fun, energizing and exciting, than solving problems, brilliantly!
President Obama’s campaign theme was ‘Forward’. I’d like to add something to that: ‘Forward. Redefined!’
March 27, 2012
If you follow my blog you know I love Magnificent Nose. It’s another WordPress blog. Recently Sara Goas, one of the writers who contributes, had a great post: “Inspiration” — a fictional story about an English teacher, her students and ideas — and where they come from.
I loved this story because my entire career has been about ideas. So for me, it was very personal. Thankfully, it’s only happened to me once, but I have suffered through writer’s block, and let me assure you, it’s terrifying. So I know first hand just how hard to come by an idea can be; and, like the teacher in Sara’s story, I also know where to look for inspiration.
All around me.
People watch, in other words. Listen to what people say — about everything. About the books they’re reading, the movies they’ve seen, the fights they’ve had with their spouses, how their kids are driving them nuts, why they want to lose weight, why they want to gain weight, why they hate their job, what they’re looking for in a relationship, what they like to eat, why they can’t eat broccoli, where they like to travel, what the dog did, what their mother-in-law said, why they broke up, what they like and dislike about themselves.
Pay attention to what they do when they’re checking out the cereal aisle in the grocery store, when they’re stopped at a red light beside you, at the movies, in the departure lounge at the airport, at the dentist’s.
Become a voyeur. Eavesdrop. Just try to be discreet about it.
Which reminds me of a ‘discussion‘ I once had with a former boyfriend. Okay, he was pissed off and decided to let me know it. We were at a restaurant and when we were having our appetizers he suddenly stopped eating. Waving his fork in my face he threatened to leave if I didn’t start paying attention to the conversation he was trying to have with me.
Instead of listening to him it seems that I was totally engrossed in a couple sitting two or three tables away from us. They sat there like two total strangers. There was no warmth between them … no familiarity. They weren’t speaking. They weren’t even looking at each other. They were each lost in their own thoughts, and even looking in different directions.
Without really being aware of what I was doing, I couldn’t take my eyes off them. And unconsciously, as I sat there watching, in my head I was imagining their entire relationship and what had led up to this oh-so-lonely dinner, where the only thing they were sharing was the table. What’s more, I was writing dialogue — which I was sharing with my boyfriend, instead of having a conversation of our own. Hence his frustration.
He wasn’t wrong, of course, but the writer in me was happy. In the space of the hour or two that we all found ourselves under the same roof, between what they didn’t say, and their body language, I got enough material to write a book, or a movie or a play — or, as it turns out, even a good portion of this blog.
See. Ideas are everywhere. So let this be your warning. If you ever feel someone staring at you, it’s probably me. Don’t take it personally. And please don’t think I’m being nosy or rude. I’m just counting on you for some inspiration.