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For me marketing starts with the brand.  That’s where the equity is, the magic. That’s what consumer’s buy into … look up to … relate to … want to be identified with … trust.  And sometimes distrust.  Products?  Features?  Benefits?  A necessary evil, but often the same as the competition’s — but the brand, that’s what sets company’s apart, what separates the wheat from the chaff. Good marketers understand that.  So do successful marketers.  Think Apple.  Think Steve Jobs.  Enough said. Want to see how I stack up as a marketer?  Talk to some clients I’ve worked for.  Or better yet, put me to the test.

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