fransi weinstein: writer, marketer, strategist
Fransi is one of the most awarded creative persons in Canada with over 100, including the Lifetime Achievement Award from the Canadian Marketing Association in 2000. She has both launched brands and driven results while at agencies such as Y&R … Grey … J Walter Thompson … Ogilvy … BBDO … and as a founding partner, President and Chief Creative Officer of tattoo direct + digital which closed in February 2009.
A true believer in integrated strategies and creative she has worked her way through five disciplines: general advertising, public relations, promotion, direct marketing and digital.
Over the years Weinstein has found time to pen a monthly column for Strategy, contribute articles to Marketing, sit on the Advisory Board for the Humber College Copywriting Program, sit on the board of the Colorectal Cancer Screening Initiative Foundation, and speak at industry conferences in both Canada and the USA.
And now Fransi has gone back to her roots and is doing what she loves best: Writing and strategic consulting. In addition to her advertising, branding, direct and digital marketing assignments she is also currently writing a book, entitled “In My Mother’s Name” and has several blogs — business (this one), travel and musings.