April 23, 2012
It’s been an extravaganza of memories for me over the last 4 or 5 days. It started with a blog I read, right here on WordPress, that took me all the way back to when I was 3 or 4 years old, reading and telling stories with my aunt. That conjured up even more memories of wonderful times spent with Auntie “Nette:
There are tons of them, but the one I flashed back to this time, was when I was about 14 or 15. Both my mother and aunt loved movies. But to my eternal frustration, because there had been a fire in a Montreal movie theatre years and years before, where many children perished, they instituted a law where you had to be 18 to go to a movie. Until the day Auntie Mame and her accomplice decided to take matters into their own hands.
I was a sophisticated teenager and didn’t look my age. So they decided that they’d put some make up on me, find something of my mother’s that fit and they’d sneak me into a movie. In those days my mother wore stilettos, so they had me practice walking in them every day for a week. Last thing we needed was for me to fall flat on my face at the theatre. Because my father played cards with a group of his friends on Thursdays that was the chosen day of the week.
On the appointed Thursday I was a nervous wreck all day. By the time I got home from school I was in a cold sweat. They, on the other hand, were totally excited and looking forward to this little caper. They did a fabulous job with my hair and make up — they did use discretion and thankfully I didn’t look like a drag queen on Hallowe’en. They stuffed my bra with some tissues and put me into the tightest skirt my mother owned — which still required a belt — which one of my mother’s pullovers did a good job of hiding. The heels, a purse, a string of pearls and we were good to go!
I was nauseous and wanted to call the whole thing off. “No way”, they insisted. Off we went.
They had a plan. My aunt and I would stand in line and I would face the wall. They didn’t want anybody staring at me too long — they might figure out I was only 14, after all. My mother would stand in line to buy the tickets. When it was time to go into the theatre I was simply to look straight ahead and keep walking. We still had the ticket collector to get by. Assuming we pulled that off, we’d find seats and then my mother would get the popcorn.
It was all going very well until a cousin of mine and her husband showed up unexpectedly. Shocked to see me there, she was just about to say something that would have blown our cover. But thankfully my aunt picked up on where this was going, and started shaking her head, rolling her eyes and then whispered, “Sshhhh!” We all got a case of the nervous giggles but settled down by the time the line started to move into the theatre.
The long and short of it is, we pulled it off and the three of us had a standing movie date every Thursday thereafter. And I will always remember the movie we saw that first time: Pillow Talk with Rock Hudson and Doris Day.
Still enjoying this memory, on Saturday I got an email from a former colleague. He founded a not-for-profit not too long ago, with the intent of stopping abuse. He wanted to know if I’d write a fundraising letter for them. “Of course”, I responded and he said he’d send me a brief one of his associates had written. Within minutes I got an email from him telling me to ignore the brief — that he’d send me another one.
Of course I did precisely the opposite. Whenever you’re told not to do something what do you do? What I did. I looked. And laughed. It wasn’t a brief. It was sort of an outline and sort of a draft of a letter. Took me right back to one of the first projects I did when I joined the ad agency, Ogilvy. Because I was ‘new’, the creative director sat in on the briefing session. It was a job for a trust company — a 3-wave direct mail campaign. Within a couple of minutes of listening to the suit on the business read his brief, I put my hand up.
He had decided what each letter would talk about. He had decided what point each paragraph would make. He had decided how many pages each letter would be. He had decided what else would be in each package. He had decided the campaign would include 3 waves of mail.
Afraid I was going to go for the guy’s jugular, the CD pinched my thigh. Ignoring him, I asked why he (the suit) needed me at all, and suggested that he might like to do the writing as well. He’d practically done it all, already.
That was when he challenged me, and asked if I had a better idea. As it happened, I did. And despite the egg on his face, he had to then ‘unsell’ and ‘resell’ the client on a new direction. I won’t go into all the details but my idea was built around a memo, sent from the Chairman to all staff. The client (Chairman) loved this idea so much, he decided to make it real. And that meant that instead of just getting marketing department approvals, my work was going all the way up to the big Kahuna. It also meant that he wanted to participate in the writing of that internal memo (fair enough — it was going to all staff, and it did have his name on it.)
I must have re-written that lousy memo a hundred bloody times! But the worst of it took place one Friday night, just as we were getting to the end of what was rapidly becoming my worst nightmare:
I had concert tickets with friends. At around 4 pm the Creative Director strolled into my office, slightly green around the gills. It seems that the Chairman thought “we were almost there”, but wanted one of his ‘consiglieres’ to wrap up a few points with me. That night. So sad, too bad, no concert for me.
Somewhat miffed, off I trotted to the very top of a tower on Bay Street, where I was ushered into an office the size of a hockey rink. We were there until 10 pm, but that wasn’t the worst of it. These were pre smoking-ban days. The instant I got there Consigliere, who was lounging in a huge leather executive chair that was tipped all the way back against the wall, with his feet crossed neatly on top of his desk, gestured at a chair across from him where I should sit and poured each of us the first of many stiff scotches we drank that night; and then he reached behind him to a sterling silver humidor, out of which he took 2 cigars — one for each of us. Neatly trimming the end of both, he handed one to me.
Already gagging, I begged him to let me smoke cigarettes instead, but he was having none of it. Twenty-seven years later I can still taste that wretched cigar. I still feel the head-pounding, blinding migraine I had, too. Not to mention the hangover.
But the campaign was an absolutely wild success and the client would never let anyone other than me near their work. And the suit never made creative decisions again.
Seems I wasn’t done remembering, though. Desperate for something decent to watch on TV Saturday night, I scrolled and scrolled and scrolled. Suddenly I saw the name, Roberto Clemente on ESPN. Well … I had to see what that was all about.
You see, back before I moved to Toronto, when the Expos first arrived on the baseball scene a friend and I rarely missed a game. So let’s fast forward to 1971. It was an unseasonably warm Sunday in late September. Truth be told it was the second day of Rosh Hashanah and it took a bit of convincing to get my parents to agree I could go. Not that we were religious — it was more about appearances. But the friend of theirs who had offered me the tickets finally convinced them.
In fact, it was a double-header; and he said I could have the tickets for the first game but then had to leave them for him at a motel about a 15-minute drive away from Jarry Park because he was going to the second.
It was the Expos versus The Pittsburgh Pirates and it was a very important game. The pirates were leading the league and were headed to the World Series. They were intent on wracking up as many wins as they could. When my friend and I arrived at the stadium and settled into our seats I noticed a client of mine was there. He came to say hello and asked if we were staying for both games. I explained why we weren’t.
He said he had 2 extra tickets for the second game and we could have them.
Nobody has ever driven, in city limits, as fast as I did that Sunday. Suffice to say we watched all 9 innings of the first game, got to the car, drove to the motel, left the tickets, drove back, parked and made it into our new seats before the first pitch of the second game was thrown!
No sooner were we seated, still slightly out of breath, the guy beside me tapped me on the arm and asked me for my name. I looked at him like he’d just crawled out from under a rock. Smiling, he pointed to the visiting team’s dugout — from which we were no more than 2 rows up. Waving and grinning at me was #21, Roberto Clemente. He wanted my name. My girlfriend handed me a pen and a piece of paper. Next thing I knew, I was holding a signed baseball, and a note he sent me, asking me to call him later.
The pirates won the double-header, and the World Series.
Roberto Clemente and I became friends. Instead of taking the team bus to and from the airport I drove him. Usually Dock Ellis and Manny Sanguillen came with us, as well. At the time I thought nothing of it, but yesterday all I could think was, I had 3 of the greatest baseball players the world has ever known in my car!!! Holy cow!
I remember being shocked at the news that Roberto Clemente had died in a plane crash, on New Years Eve, while on his way to Nicarauga. I had a boyfriend at the time who played bass guitar for a band based in Puerto Rico, where Clemente lived, and I was going to see him while I was there visiting KB. Sadly, that never happened. And the documentary I watched, brought it all flooding back. What a great player he was, and what a great humanitarian he was. And a great friend.
I still have the baseball.